Roasting must occur slowly and by means of hot air, not through exposure to a direct
flame, so that each bean can be homogenously roasted. Venturato roasts its coffee
for 23-24 minutes, which can stretch to almost 26 minutes depending on the beans’
characteristics. In the initial phase, temperatures are progressively increased
until reaching 200 degrees. Then, the burner’s power is increased gradually until
the end of the roasting process which concludes at 212/213 degrees. In this way,
the coffee beans are perfectly roasted, without altering their aromatic, organoleptic
and nutritional properties. A faster roasting process may char the beans, making
them sour and giving them an unpleasant aftertaste.
With regards to Platinum, roasting is even slower, taking place in a old wood-burning
toaster. Restructured and adapted to new norms, it achieves a perfect level of roasting…the
old-fashioned way.
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