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Venturato has a history for excellence that began in 1925 and we continue to uphold the same set of values today: love, passion, skill and the maximum level of quality available.

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That’s as long as a novel…

The story you’re about to read is a true story. The protagonist of this long story is none other than Coffee, which remains the favorite drink of millions of people throughout the world. It’s a fascinating adventure—one in which the Venturato family plays its own rightful role.

The story we’d like to tell you begins a few years after the end of the Great War. Ethiopia and Eritrea had become Italian territories, thus the Venturato brothers—Cirillo and Antonio—decided to leave for the cape of Africa. With nothing but youthful enthusiasm to their names, they departed in search of adventure.

In Ethiopia the two brothers discovered a drink characterized by its intense, invigorating flavor that, at that time, was only available in Europe’s most wealthy circles. The coffee, derived from a plant native to that Country, was prepared in a Berberan fashion, served hot and fragrant. It was a pleasure that accompanied the Venturato brothers during their entire stay in the African territories.

After several years, the Venturato brothers decided to return to their native Treviso. Nonetheless, their nostalgia for that far-away land and the intense aroma of its coffee pushed Antonio Venturato to search for way to maintain ties with Africa. The brothers came up with the idea of creating an imports company and, in 1925, the two brothers and their partners obtained a license for ‘Importation Management of Colonial Products’. Such was the historic beginning of the Venturato coffee roaster company.

Venturato brothers never returned to Ethiopia despite the irresistible attraction that this country had on them. They simply couldn’t find time to go back due to the success of their business. In exchange, they travelled far and wide, to many other parts of the world. As passionate entrepreneurs, they could not be content with choosing coffee at the port of Trieste. Instead, they preferred the trials of long ocean journeys to Brazil, Columbia and the Ivory Coast, where they established business connections and built friendships with each region’s best local coffee producers. In fact, thanks to the work of Valentino Venturato, Cirillo’s son, they were able to construct several coffee roasting plants on behalf of the Madagascar government. Oftentimes, they waited abroad for harvesting. They would show up at the plantations early in the morning, together with the farm workers, to be certain that only the most ripe, faultless beans were selected. This direct relationship with cultivators still exists today, as one can see from the brand, as it appears on our jute sacks; they’re exactly the same as nearly 100 years ago.

To those who drink coffee to relax or to concentrate, for those whose blood circulates with ‘caffeine’, to those who only drink one cup, but it has to be excellent. To those who are convinced that coffee is good for them and who insist on only serving the best. For those who have always thought that without coffee the flavor of life would be somehow lacking. For those who go crazy for coffee and who’ve never betrayed it with so much as a cappuccino.

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